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Scalable Social Business How Brands Manage Complex Distributed Programs by Jeremiah Owyang and Andrew Jones

Scalable Social Business: How Brands Manage Complex, Distributed Programs [Report]

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Scalable Social Business: How Brands Manage Complex, Distributed Programs

Four case studies on how brands navigate the complexity of Social Business to achieve outstanding business results. Despite the fragmentation and proliferation of social media platforms and technologies it is possible to create a social business strategy and thrive!

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Why Social Business Adoption is Good For Marketing Strategy

Need a Good Marketing Strategy? Become a Social Business

In this SlideShare by Michael Brito, author of Smart Business, Social Business: A Playbook for Social Media in Your Organization, the link between Marketing and Social Business is explored. Even though many organizations start their social business initiatives to aid PR and Marketing, they do not necessarily understand why social business adoption is good for marketing strategy. One of the keys to this linkage can be illustrated in the chart below:
Chart: How Social business strategy delivers value to stakeholders

 

Feedback Loops are a key to Social Business

There is certainly much more to say about marketing and social business, however, one key that I see across all efforts is the feedback loops established. Want to know what your customers are thinking? Just listen. Or better yet ask. Need to bounce ideas off of technical development quickly? Try a social intranet instead of an email chain or monthly meeting. The ability to get feedback quickly and effectively is a key component of social technologies. With these feedback loops established it is possible to build real-time marketing and content creation capabilities. On slide 21 Michael depicts how Brand Alignment, Audience Passion, and Trending Conversations can create an Agile Content sweet-spot for those savvy enough to have built the right organization. Read through the SlideShare below. Do you have a need for good marketing? Want to build a great agile content organization? Call me.

How to design your Social Business Culture by Tom De Baere

How to Plan and Design your Social Business Culture

Why Design a Social Business Culture?

Tom De Baere‘s SlideShare, entitled “How to Plan and Design your Social Business Culture”, talks through many key elements of why you need to pay attention to the details of your social business culture. Tom focuses on consumer behavior and how most consumers conduct 60 to 80% of their research online before they even make contact with your organization. The key element here is trust. Is your organization developing social trust? Tom asks us to harness the inherent social nature of our people to empower and enable them to be advocates for our Brands and organizations. Tom asserts that:

Social Business is about producing outcomes that matter to the business–through people.

He specifically states that social business is not about about social media or social technologies and it is not even about marketing. I agree with him on all of these points! Although many organizations are drawn to social media for PR and Marketing early adopters of social technologies find that they have unexpected impacts on business productivity. See Transforming the Business Through Social Tools for more information on this topic. To learn more about how to plan and design your social business culture click through Tom’s SlideShare below:

To learn more how I can help you design your social business culture call me, tweet me, in-mail me on LinkedIn, or fill out the contact form for more information!

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Pam Moore Building growing and sustaining social business

Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business

Social Business Strategy is about Sustainability

Pam Moore, the CEO & Founder of MarketingNutz is spot-on with her highly visual SlideShare on Social Business Strategy. Implementing Social Technologies is never about the technology! Pam advocates an approach called POST: People, Objectives, Strategy, Technology. I agree with the order. In my experience too many people think they’ve become a Social Business because they’ve installed a tool such as Yammer or IBM Connections; #Fail. Highly effective organizations take a change management approach and reengineer their business to incorporate social tools and be transformed by social technologies.

Social Business Strategy

Pam outlines the following steps:

  1. Determine business objectives
  2. Know your audience
  3. Map your vision / journey
  4. Establish executive support
  5. Create a Roadmap of strategy & tactics
  6. Create Governance & guideline
  7. Secure resources and funding
  8. Then, invest in technology to support your objectives, vision, and journey.

As someone who has implemented hundreds of IT projects and business reengineering projects I can tell you that the above makes perfect sense to me! Read through Pam’s SlideShare below and contact me if you’re serious about developing a Social Business within your company.