Case Study B2B Marketing with Social Media, Video via Hootsuite

A Social Business is a Connected Business

In this 4 minute video case study on B2B Marketing with Social Media: Richard Branson, Founder and Chairman of Virgin Group; Michael Chui, Principal, McKinsey & Company; and Jeremiah Owyang of Altimeter Group discuss how social media impacts business. Learn how many of the world’s top brands—such as: Pepsi, Virgin, NHL, and American Express—now are embracing social media company-wide. I particularly like how the video starts with a Social Business is a connected business. Social media technologies and adopting a social business mindset will lead to improved business results through both higher customer engagement and improved internal effectiveness. Enjoy the video case study B2B Marketing with Social Media and contact me to learn how to make your business a social business!